Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

Developing and Validating a Media Literacy Self-evaluation Scale (mlss) for Elementary School Students

The arrival of new media technology has the potential to radically change education. It has become important for both academics and practitioners to understand the behavioural intentions of students towards media technology. Many scales have been developed to measure the attitudes of secondary students towards the usage of media technology. However, few scales have been developed to assess medi...

Developing and Validating a Quality Assessment Scale for Web Portals

The web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a website a portal and which dimensions determine the customers’ evaluation of the portal’s quality. Taking the example of financial portals, the authors develop a theoretical framework of the web portal quality constr...

Reputation Formation in Online Social Media

A key driver that motivates individuals to contribute to social media is to obtain reputation. This paper investigates the reputation and its formation in the context of YouTube, the largest online video site. Views of video lead to views of the provider’s channel, and then channel views lead to subscriptions, through which the provider build up her reputation on YouTube. Subscriptions in turn ...

Firm celebrity, Reputation and Performance: a Social Media Perspective

Competing for Influencers in a Social Network

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree distribution of the influence network. Influencers who exclusively cover a high number of consumers are...